Ruby Zefo on Extreme Makeover: Privacy EditionUber Chief Privacy Officer on Impacts of Transformation and Legislation
After a year of pandemic resilience and digital transformation, what is the state of global privacy? Ruby Zefo, Uber's chief privacy officer, weighs in on the evolution of privacy, new and emerging legislation and advice for those just starting their privacy careers.
In a video interview with Information Security Media Group as part of its RSA Conference 2021 coverage, Zefo discusses:
- The state of privacy;
- New and emerging legislation;
- Advice for those starting careers in privacy.
Zefo serves as Uber’s first chief privacy officer and associate general counsel, privacy and cybersecurity. Her team’s mission is to drive Uber’s efforts to be a trusted steward of users’ personal data in every market where Uber operates. She is also co-chair of the Women at Uber Employee Resource Group. Prior to joining Uber, Zefo was a vice president at Intel Corp., where she served as chief privacy and security counsel, group counsel for the Artificial Intelligence Products Group; group counsel for Intel Security (McAfee); and also serveda variety of other legal roles. Her career history also includes attorney roles at Sun Microsystems and litigation associate at Fenwick & West.